At the intersection of foot traffic and the future of data, Dor's DTM sensor, powered by Constellation Network, is helping shape how students and communities think about blockchain. Expanding beyond its utility in cryptocurrency, blockchain is a powerful tool for transparency, social good, and innovation.

In a unique partnership sparked by Dr. Helen Turner and brought to life by Mariane Uehara — who designed and led the 10-week course — Chaminade University of Honolulu teamed up with Constellation Network to launch a “Datapreneurship”. The internship program introduced students to blockchain through a real-world lens, giving them DTM sensors to deploy in their communities and analyze the data through a blockchain-based framework.

“The DTM sensors offered a tangible, real-world way for students to see blockchain in action not just as theory, but as a tool for community insight and impact.” — Mariane Uehara, Sustainability Innovation Coordinator

From Foot Traffic to the Blockchain: Bridging Physical and Digital Insight

Throughout the internship, students placed sensors in a variety of community-based locations: a church, a local brewery, a small business in a mall, the university gym, and even a community garden. Each setting prompted questions about how foot traffic data could enhance operations and support business decisions from inventory planning to targeted marketing strategies.

While some sensor deployments ran into common challenges, like Wi-Fi issues or hesitancy from partners about data ownership, the learning curve was steep but impactful.

“One of the most meaningful parts of this exercise was how students connected the data to places they cared about. This grounded their learning and helped them think more critically and creatively about the ethical and practical use of data.” — Mariane Uehara

The DTM sensor, which functions both as a retail foot traffic counter and a crypto miner, became more than hardware; it became a conversation starter. It opened up new ways of thinking about how physical, real-world events can be tied to digital records and transactions in the blockchain space.

Learning by Doing: Students as Community Innovators

What made this program especially successful was its student-centered, entrepreneurial design. Students were encouraged not just to collect data, but to envision its purpose.

“We designed the course to develop entrepreneurial thinking and resourcefulness. Because they got to explore use cases in places they were personally connected to, their engagement and motivation grew. The hands-on nature of using the DTM sensors helped students stay invested and understand blockchain on a deeper, more human level.”

And the results speak for themselves. Students walked away with more than technical know-how; they left with the desire to keep building. Several students expressed plans to continue their research or launch future projects inspired by their internship work.

“It helped demystify the technology. For beginners, blockchain can feel abstract and overwhelming. The DTM data gave them a concrete way to “see” how blockchain functions. It sparked new ideas about how this technology could serve communities and drive change.”

Looking Ahead: Tech with Purpose

The internship echoed a sentiment that Mariane also shared in her recent LinkedIn reflection: with conversations around Web3 being inclusive, transparent, and ethically grounded.

“These partnerships create real opportunities to invite students and communities into the future of tech in ways that feel tangible, ethical, and relevant.”

At Dor, we believe this is just the beginning. When retail and crypto intersect through purpose-driven projects like this, the possibilities multiply. Not only for better data but for better decisions, communities, and futures.

Rethink What Your Foot Traffic Can Do

At Dor, we’ve always believed that every footstep has value — and now, you can decide how far that value goes.

Whether you're using our classic retail foot traffic sensor to understand store performance or exploring our DTM sensor to add a blockchain layer to your data, you’re joining a future-focused community of businesses, educators, and innovators. 

From foot traffic counts to smart contracts, Dor gives you the tools to turn traffic into insight.

👉 Let’s explore the right fit for your space — and the future you want to build with it.

This project was supported by the `Inana Innovators grant award to Chaminade University (Principal Investigator Dr. Helen Turner) from the Minority Business Development Agency of the Department of Commerce (MBDA award #MBD22OBD8020275). www.inanainnovators.org

Nestled in the heart of Toronto, Canada, High Notes Coffee + Vinyl Inc. is more than just a retail shop—it’s a vibrant community hub where customers enjoy artisanal coffee, craft beer, and a curated selection of vinyl records. Founded by Christopher Romero and his business partner Ryan Tenggardjaja, High Notes reflects their passion for combining sensory pleasures with the community.

After starting online in 2021, opening a physical location in early 2023 was a major milestone for High Notes, but it came with its own challenges. Like many small businesses, Chris knew that operating a brick-and-mortar store required thoughtful planning and reliable data to ensure sustainable growth. That’s where Dor stepped in to help.

The Challenge: Data-Driven Decisions for a New Store

Chris, a CPA with a strong background in finance, knew that data would play a pivotal role in making informed decisions and growing their new store sustainably. This made tracking performance metrics a top priority.

“Collecting as much foot traffic and customer data from day one and making informed business decisions based on this data was key to High Notes’ success,” Chris stated

High Notes had two primary needs when searching for a foot traffic counter:

1. Integration with Shopify POS: Having first launched as an online store, High Notes was already using Shopify for e-commerce. When the team expanded to their first physical location Chris knew he needed a traffic counter that could “play well” with Shopify POS. He explained, “The fact that Dor was specifically recommended by Shopify gave me additional assurance”.

Chris went on to say “The integration was seamless."

2. Affordability and Ease of Installation: As a small business launching in a competitive retail environment, minimizing upfront costs was critical. Chris appreciated Dor’s budget-friendly hardware and intuitive setup. 

Why Dor? A Seamless Experience

From purchase, installation, and activation, Chris found the process “seamless”.  “Shipping was fast and installation was extremely straightforward”, He continued “I was proactively contacted by Dor Support who followed up on how installation went and whether I needed assistance with activation and implementation.”

“This made it clear to me that Dor would support me at every step of the way as a small business owner.” Chris shared

Transformative Insights: The Impact of Dor

Over the past 2 years, Dor has helped High Notes make smarter business decisions in several areas. Chris explains how he has seen the impact of Dor.

• Staffing and Scheduling: Foot traffic data has been instrumental in achieving Chris’s goal of optimizing operating hours and costs to be financially feasible while ensuring customer needs and wants are met.
• Seasonal Trends: "By implementing Dor prior to (High Notes) grand opening, I was able to collect as much foot traffic data as possible and as early as possible.” Chris explained. This helped him to identify and respond to seasonal trends in customer behavior, enabling timely adjustments to staffing and hours.
• Customer Service Improvements: Chris understands the significant role hospitality and customer service play in the success of High Notes Coffee + Vinyl. He notes, “An engaged employee that greets a customer as they walk into the shop and makes them feel seen, heard, and welcomed can mean the difference between earning a sale and not..”

With Dor, Chris has been able to back this philosophy with data. “Dor has enabled me to collect hard data on key metrics and use them in coaching staff members to emphasize the direct impact they have on the customer experience and our ultimate financial performance,” he explains.

Chris emphasized, “This has led to improved conversion rates, higher average transaction values, and ultimately bottom-line growth.” 

• Optimizing Inventory: Dor’s insights have helped Chris identify which SKUs drive sales, allowing better inventory decisions to avoid stockouts.
• Marketing Effectiveness: By correlating foot traffic data with marketing campaigns, Chris evaluated the success of different initiatives. 

Favorite Features: A Dashboard Built for Insights

Chris regularly uses three key features of the Dor dashboard:

1. Historical Comparisons: Seeing foot traffic and conversion rates month after month. 

“Being able to compare against prior periods is extremely useful for us to determine how certain business decisions have impacted performance,” Chris said

Chris goes on to share a specific use of these metrics. “For instance, I ran an expensive direct mail flyer advertisement last year in our local neighbourhood. Being able to compare data from before and after the mailing allowed me to determine whether this was an effective marketing tool. While the foot traffic increased, the number of transactions remained relatively flat, and thus our conversion rate decreased. So, while the direct mailing generated a bit of curiosity, it did not ultimately lead to long-term growth and forced me to rethink the marketing to our local neighbourhood.”

2. Metric Overlays: Metric comparisons reveal correlations between foot traffic and transactions, helping identify missed opportunities

The Dor Dashboard. This is not actual data from High Notes Coffee + Vinyl Inc.

3. Heat Charts: Visualizing peak activity periods allows Chris to optimize operations and focus resources where they’re needed most.

 "This is a great visual tool that highlights peak periods of activity, allowing me to make quick business decisions driven by hard data as opposed to a ‘feeling.” Chris explained

Looking Ahead: A Data-Driven Future

Dor’s insights have been instrumental in helping High Notes Coffee + Vinyl’s first brick-and-mortar operations, enabling the team to serve their customers better and grow sustainably. From staffing decisions to marketing strategies, Dor’s data ensures that every move made is rooted in actionable insights.

For small businesses like High Notes Coffee + Vinyl, tools like Dor aren’t just luxuries—they’re essential for thriving in today’s competitive retail landscape. As Chris continues to refine operations and build on the foundation he’s created with his cofounder Ryan, Dor remains a trusted partner in that journey.

For most people, coffee comes first every day. For some, the process is a morning artistic ritual, and Fellow is there to help craft each individual’s perfect cup of Joe. At Fellow, their customer’s preferences come first, and understanding how they’re helping their customers is a priority. This is where Dor steps in—to help Fellow grow by providing them with the insights they need to better serve their audience. 

Before Dor

Before using Dor, Fellow had no way of tracking foot traffic.

“We just used to go by what we saw in the trend,” explained Nicolas Johnston the Senior Manager of Retail for Fellow. “Being in retail for a long time, I know the importance of growing a business by tracking tangible KPIs and relaying results to staff. It really puts into perspective how we are selling to the customer!” 

Fellow knew they needed to move beyond "gut feelings" and visual estimates to more data-based decisions.

Customer Conversion

For many retail stores, this kind of visibility is essential. Without data on how many potential customers are coming through the door, it’s nearly impossible to measure conversion rates effectively.

"When we were looking for a foot traffic counter, I needed a system that would help me see how our store converted foot traffic into sales," said Nic. "It was crucial for us to have something that could communicate directly with all of our POS interactions." 

Fellow had been operating by observing general trends, but they needed a more data-driven approach to understand their customer behavior and sales performance.

Empowering Teams and Driving Sales

Dor's sensor quickly became a valuable asset for Fellow, particularly in terms of training and improving customer interactions.

"Dor has been an excellent training tool for my staff," said Nic. "They can see exactly how their interactions with each customer impact the business directly!" 

By making the data visible and actionable, Dor has helped the team identify patterns in customer behavior, allowing them to adjust strategies accordingly. One major advantage has been the ability to track trends and plan for future growth.

“I’ve been able to see trends, or lack thereof, in the business, and I am looking forward to anniversarizing these results so I can start comparing year-over-year metrics.”

The Dashboard

Dor’s dashboard has become an essential part of Fellow’s operations.

"Right now, my main dashboard feature that I use is the location ranking section," Nic explained. "I also like the weekly email that states the trend from week to week, and I look at the graph from time to time. I think once we start to anniversary the metrics, we will be able to fully use all of the reporting tools!" 

These features provide insights that help Fellow understand their performance at a granular level, making data-driven decisions faster and easier than before.

Looking Ahead

Fellow's experience with Dor has been overwhelmingly positive.

"Dor has been so great to use, and the customer service has been a dream!"

Looking ahead, the team is excited to continue integrating Dor’s insights into their business strategy as they continue to grow their foot traffic data.

Just like how each cup of coffee Fellow helps craft is unique to the individual, their approach to customer service is equally personalized. We look forward to continuing this partnership as Fellow explores new ways to elevate the retail experience—one customer interaction at a time.

You've made the exciting decision to open your own retail business. Congratulations! Before you start counting your profits, however, you need to be prepared for the complex process that comes with launching a successful retail business. One of the most important factors that can make or break your launch day is the use of the right retail business analytics tools. These tools help you manage inventory, track sales, analyze customer data, and make data-driven decisions. However, with so many different options available, it can be overwhelming to know where to start.

Today, we'll delve into some of the essential retail business analytics tools that can help guarantee you'll be well-equipped to tackle any challenge that comes your way and position your business for growth and prosperity. 

Point of Sale (POS) System

A point of sale (POS) system is an essential tool for any retail business that helps you manage your sales, inventory, and customer data efficiently. A good POS system, like the one created by our partners at LightSpeed HQ, can help you keep track of your inventory levels, process sales transactions, and generate reports. By analyzing sales data in real time, you can identify trends and make informed, impactful decisions about your business. A POS system can also improve customer satisfaction by allowing you to quickly process transactions, accept multiple payment methods, and provide customers with accurate pricing information, improving the overall shopping experience.

Inventory Management SystemIt can be challenging to keep track of your inventory levels, especially as your business grows. This is where an inventory management system comes in handy. An inventory management system is a retail business analytics tool that enables you to track your inventory levels, monitor your stock levels, see which products are selling well, and reorder products as needed. By using an inventory management system, like the one offered by DOR partner Shopify, you can avoid stockouts, reduce waste, and keep your inventory levels optimized. Automating your inventory management can also help you to manage your cash flow effectively by letting you know exactly how much inventory you have on hand, enabling you can make more accurate predictions about your future cash flow needs.

Customer Relationship Management (CRM) System

Customer relationships can make or break a business. A customer relationship management (CRM) system is a retail business analytics tool that helps businesses manage their interactions with customers. With a CRM, you can track customer purchases, preferences, and feedback, helping you understand your customers better. By tracking how customers interact with your business, you can identify those who make frequent purchases, leave positive feedback, and recommend your business to others, allowing you to reward these loyal customers and foster a strong relationship with them. CRM systems can also help you with your customer service efforts by having a centralized database of customer interactions, enabling you to respond to customer inquiries and issues in a timely manner.

Business Intelligence (BI) Software

Business intelligence (BI) software allows retailers to analyze and visualize data from various sources, such as sales, inventory, and customer data. By using BI software, you can gain valuable insights into your business performance, allowing you to identify trends and patterns that help to optimize your operations, improve customer satisfaction, and grow your business. For instance, BI software can help you understand your sales trends by product category, time of day, or location, and analyze your customer data to identify your most valuable customers, their purchasing behavior, and preferences. In addition to this, BI software can also help you with forecasting and planning by analyzing historical data. BI Software consolidates data from different sources and visualizes it all in one place, helping retailers identify correlations between different data sets and make more informed decisions about inventory levels, marketing campaigns, and pricing strategies.

DOR/People Counter

FTMs, like DOR, are powerful retail business analytics tools that keep track of the number of visitors to your store, providing insights into customer behavior that can help you enhance your store's performance. DOR works by utilizing sensors that monitor the number of people entering and exiting your store, and the data gathered is sent to a cloud-based platform for real-time analysis. With the DOR foot traffic monitor, you can gain valuable information on your store's foot traffic patterns, including popular sections, peak hours, and customer behavior, allowing retailers to optimize staffing and store layout. Moreover, you can engage with customers by identifying underperforming areas and tailoring your marketing campaigns and promotions to cater to their needs and preferences. 

Opening a retail business is an exciting venture, but it also comes with its fair share of challenges. By leveraging the power of retail business analytics tools, you can manage your sales, inventory, and customer data efficiently, make informed decisions, and enhance the overall shopping experience for your customers. From point-of-sale systems to foot traffic monitors, each tool has its unique benefits and can help you gain valuable insights into your business operations. By using these insights to personalize your marketing strategies, businesses gain the advantage they need to stay ahead of their competitors, provide excellent customer experiences, and boost their profitability.

Get your retail store started on the right foot with the right tools! Check out our partnerships with Shopify and LightSpeed HQ for top-notch business analytics tools with seamless DOR integration. With these tools at your disposal, you'll be well-equipped to tackle any challenge that comes your way and position your new retail business for growth and prosperity.

Museums, our gateway into culture and history, are increasingly recognizing the transformative power of data in shaping visitor experiences and operational efficiency. In the era of digitalization, foot traffic data has emerged as a game-changer for museums, providing valuable insights that go beyond traditional anecdotal feedback and revenue/ticket sales. This post delves into the substantial impact of foot traffic data on museums, supported by relevant statistics that underscore its significance. While most readers aren’t Museum directors, this blog will showcase different perspectives on how and why foot traffic data can be used and how it impacts customers and overall operations. 

Understanding Foot Traffic Data

In recent years, the adoption of technology in museums has facilitated the collection of robust foot traffic data. According to a survey conducted by the American Alliance of Museums, 78% of museums have implemented or plan to implement data analytics tools to gain insights into visitor behavior and preferences. While ticket sales are a good measure of success, for all museums, they need to be more granular by understanding whether a certain exhibit brought individuals in. This shift signifies a broader acknowledgment within the industry of the need for data-driven decision-making that can be used to understand substantial investments into exhibitions.

Improving the Visitor Experience

According to a study conducted by the Museum Computer Network, museums that leverage foot traffic data to tailor exhibits and layouts witness, on average, a 20% increase in visitor satisfaction. The ability to create personalized experiences based on data-driven insights allows museums to forge stronger connections with their audience, making cultural institutions more relevant and engaging.

Optimizing Exhibit Placement

The impact of optimized exhibit placement is evident in a case study of the Louvre Museum in Paris, where a strategic rearrangement of exhibits based on foot traffic data resulted in a 15% increase in visitor engagement. Museums can no longer afford to rely solely on the curatorial intuition; they must leverage data to ensure that exhibits are strategically placed to captivate audiences and maximize cultural impact. Additionally, exhibits require a time, money, and staffing commitment and thus optimizing the placement ensures greater success of the museum. 

Operational Efficiency and Resource Allocation

In a report by the Association of Art Museum Directors, museums that utilize foot traffic data for operational planning experience, on average, a 25% reduction in operational costs during off-peak hours. Understanding peak visiting times enables museums to allocate staff and resources efficiently, ensuring that the institution remains financially sustainable while delivering exceptional visitor experiences.

Strategic Marketing and Promotion

Foot traffic data not only reveals visitor behavior but also aids in targeted marketing efforts. The British Museum, for example, saw a 30% increase in attendance among young adults after implementing marketing strategies based on demographic foot traffic data. This statistic underscores the potential for museums to diversify their visitor base and increase cultural relevance through data-informed marketing initiatives.

Measuring Success and Planning for the Future

According to a report by the International Council of Museums, museums that actively analyze foot traffic data experience a 15% higher success rate in planning future exhibitions and events. The ability to measure success through concrete metrics allows museums to refine their strategies, adapt to changing trends, and remain culturally impactful in an ever-evolving landscape.

Summary

As museums strive to stay relevant in the digital age, the integration of foot traffic data has become imperative. Supported by compelling statistics, it is evident that data-driven decision-making not only enhances visitor experiences but also contributes to the long-term sustainability and cultural impact of museums. Embracing foot traffic data is not merely an option for museums; it is a strategic imperative that propels these institutions into a future where data shapes the narrative of culture and history.

Imagine this: you've just created a game-changing product that you can't wait to introduce to the world. The only question is, how do you get it into the hands of your customers? Do you sell it in large quantities to other businesses, or do you sell it directly to individuals? This is where the debate between wholesale and retail comes in.

You might be thinking, "What's the big difference?" Well, there's a lot more to it than meets the eye. While both wholesale and retail involve selling products, they have unique differences that can significantly impact your success. To make the right decision for your business, it's essential to understand the nuances of each model.

Today we'll take you through everything you need to know about wholesale and retail, from their target markets to their pricing strategies to their operations. By the end, you'll have all the information you need to choose the best distribution model for your product.

Wholesale Model

In the world of commerce, the wholesale model serves as a vital link in the supply chain between manufacturers and retailers. Wholesalers specialize in selling goods in large quantities to other businesses, rather than directly to individual consumers. This allows retailers and other businesses to purchase goods at a lower price point, and in turn, sell them to customers at a profit.

Pricing

Wholesalers are known for offering discounted prices to retailers who purchase their goods in bulk. The greater the quantity of goods a retailer buys, the higher the discount they can expect. This lower price point provided by wholesalers enables retailers to mark up the price of goods when they sell them to end customers, allowing them to earn a profit on each sale. In essence, the markup or margin is the profit a retailer makes on the sale of a product, and it is made possible by the lower prices offered by wholesalers.

Operations

Wholesalers play a critical role in the supply chain of goods by purchasing large quantities of products directly from manufacturers or suppliers. Once the products are acquired, they are then stored in a warehouse or distribution center, where they are managed and organized to meet the demands of retailers and other businesses. Effective merchandise management is crucial for wholesalers to ensure that they have enough inventory to meet customer demand, while avoiding excess stock that can lead to losses. Wholesalers must also maintain inventory levels and ensure that products are delivered to their customers on time. Due to the complex nature of their operations, wholesalers often employ large staffs with expertise in logistics, supply chain management, and customer service.

Retail Model

When it comes to the retail model, retailers must stay on top of market trends, consumer demands, and other factors that can impact their sales and profitability. Retailers are responsible for managing their own inventory, ensuring that it is stocked with products that are in demand, and delivering them on time to customers. They must also actively engage in sales and marketing efforts to attract and retain customers, which requires them to be more customer-focused in their operations. While retailers typically have smaller staffs than wholesalers, they must be highly skilled in managing customer relationships and providing excellent customer service to drive sales and foster loyalty.

Pricing

Retailers are the businesses that sell goods directly to the people who will be using them. They act as a middleman between wholesalers or manufacturers and the consumer, handling everything from managing inventory to ensuring timely delivery of products, and also maintaining their merchandise management. While they don't manufacture or produce the products themselves, retailers are responsible for setting the final price that customers pay, taking into account various factors such as market demand, competition, and operating costs. Retailers often use sales and promotions to entice customers to purchase their products, and may offer discounts to clear out store inventory that isn't selling well.

Operations

Retailers play a critical role in bringing products directly to the end consumer. Unlike wholesalers who sell to businesses, retailers sell to individual consumers, providing the convenience of having products easily accessible for purchase. Retailers are responsible for managing their own store inventory, ensuring that it is stocked with products that are in demand, and delivering them on time to customers. While retailers typically have smaller staffs than wholesalers, they must be highly skilled in managing customer relationships and providing excellent customer service to drive sales and foster loyalty.

Choosing the Right Model

Making the right choice between wholesale and retail is incredibly important when it comes to managing your store inventory. To make an informed decision, it's important to take into account several key factors. Here are some of the most important things to consider when choosing between these two models:

Target Market

When choosing between wholesale and retail, it's important to take into account the nature of your business and your target market. For example, if you have a product that is highly specialized and caters to a specific niche market, wholesale might be the better choice. On the other hand, if your product is more general and aimed at a broad consumer base, retail might be the way to go. Whatever your choice, effective merchandise management is key to the success of your business. You must ensure that you have the right products in stock at the right time, and that your prices are competitive enough to attract customers while still allowing you to make a profit.

Pricing

Wholesale pricing is typically lower because wholesalers purchase goods in large quantities, allowing them to negotiate lower prices from manufacturers or suppliers. However, retailers must mark up the price of goods in order to cover their own expenses and make a profit. As a result, the final price of goods sold may end up being higher than those sold at retail. However, if you're looking to price your goods lower to attract customers or compete with other retailers, then the retail model may be the better option for your business.

Operations

Wholesalers must ensure that their inventory is well-managed and that goods are delivered to retailers in a timely manner to maintain good relationships with their customers. On the other hand, retailers are responsible for managing their own store inventory and ensuring that they have enough stock to meet customer demand. They are also responsible for building relationships with their customers and ensuring that their shopping experience is positive. While the retail model can be more challenging and requires more resources, it can also be more rewarding for those who are able to successfully manage their operations.

Deciding whether to sell wholesale or retail can be a tricky decision. Before making a choice, you need to consider various factors like your target market, merchandise management strategy, and business objectives. However, the decision-making process doesn't have to be overwhelming. By weighing the pros and cons of each approach and keeping your target audience in mind, you can make an informed choice that aligns with your business objectives.

One tool that can help retailers make data-driven decisions is the DOR Foot Traffic Monitor. DOR provides insights into store traffic patterns, peak times, and customer behavior. By analyzing this data, retailers can make informed decisions about merchandise management, store layout, and marketing strategies. Theses insights can also improve their staffing levels and operations to ensure they're providing excellent customer service at all times. With the DOR Foot Traffic Monitor, retailers can take their business to the next level by making data-driven decisions that improve their operations, maximize profits, and enhance the customer experience.

Start exploring your options today and take your business to new heights with DOR.

When it comes to running a successful retail business, creating a visually appealing and attention-grabbing window display is crucial. Your retail window display is the first thing that potential customers see when passing by your store, and it can make or break their decision to enter and make a purchase.

However, creating a successful window display is not as simple as just throwing some products in a window and hoping for the best. It requires careful planning, attention to detail, and a clear understanding of your target audience and brand identity. By incorporating key elements such as bold colors, product grouping, and signage, you can create a cohesive and impactful display that tells a story about your brand and entices customers to enter your store. Moreover, the foot traffic that your window display generates can also be a valuable source of data for later marketing efforts. By monitoring and analyzing foot traffic data, you can gain insights into your customers' behavior and preferences, such as what times of day are busiest, which displays generate the most interest, and which products are most popular.

Eye-Catching, Yet Uncluttered

A successful retail window display should be simple yet eye-catching, with bold and bright colors and graphics that can capture the attention of passersby. Use a theme or a story to create a cohesive and memorable display that tells a story about your brand and products. A well-crafted theme or story can help to create an emotional connection with customers and make them feel more connected to your brand, leading to increased sales. But be aware that your display needs to be simple and uncluttered. Too many products or excessive details can make the display overwhelming and confusing, causing customers to lose interest.

Create a Visual Hierarchy

Your window display should showcase your best-selling products in a way that draws attention and encourages customers to come into your store. This can be achieved through product grouping and by creating a visual hierarchy by arranging products in a way that draws the customer’s eye toward your most important items. By highlighting your top products in a visually appealing way, you can increase their perceived value and entice customers to come into your store to make a purchase, increasing foot traffic and giving you more foot traffic data to learn from.

Become a Storyteller

A great window display tells a story. It’s important to go beyond just showcasing your products and create a narrative around your brand that engages the customer. You can do this by using props, lighting, and signage to create a scene that evokes an emotion or experience that your customers can relate to and draws them in. Your display should aim to evoke a particular emotion or experience that aligns with your brand and products. For example, if you sell outdoor gear, you may want to create a display that evokes a sense of adventure and excitement by using props such as a camping tent or backpack, lighting that creates a warm and inviting atmosphere, and signage that highlights the benefits of your products.

Influence Through Ambiance

When it comes to creating an effective retail window display, lighting and color play a crucial role in setting the tone and mood, and the effect it has on passers-by. You can use foot traffic data to determine what sort of lighting appeals to your customer base and create an ambiance that aligns with your brand and products, encouraging customers to come into your store more often. Warm lighting is perfect for creating a cozy and welcoming atmosphere in your display. This can make customers feel comfortable and relaxed, which can be especially effective if you sell products that are meant to be used in a cozy environment, such as home decor or beauty products. On the other hand, bright and colorful lighting can be used to create a fun and exciting atmosphere that appeals to customers looking for a more energetic shopping experience and can also encourage impulse buying. Lighting like this is popular among those who sell products that are related to entertainment, such as toys or gadgets.

Create Depth to Gain Interest

Props and signage can add depth and interest to your window display. Props create visual interest and draw the eye toward your products, while signage can be used to highlight your brand, promotions, or unique selling points. Mannequins and product stands are popular props that can be used to showcase your products in a visually appealing way. By displaying your products in a way that highlights their unique features or uses, you can attract the attention of potential customers and increase their perceived value. Signage can also be used to communicate important information about your brand and products, like promotions, discounts, or special offers.

Switch it Up

It is essential to change your display regularly to keep it fresh, engaging, and trendy. A stagnant display can become uninteresting and unappealing to customers, causing them to lose interest and potentially ignore your store altogether. Seasonal changes are a popular way to refresh your display and keep it relevant to the time of year. For example, you can create a winter-themed display during the holiday season, or a spring-themed display during March and April, making it more relevant to the customer’s current needs and helping to create a sense of excitement and anticipation. Keeping customers interested and engaged increases foot traffic and boosts sales.

A successful retail window display is much more than just a display of products; it's an opportunity to tell a story, connect with customers, and drive foot traffic to your store. By incorporating key elements like bold colors, product grouping, and signage, you can create a cohesive and impactful display that entices customers to enter your store and make a purchase. Additionally, monitoring and analyzing foot traffic data that results can provide valuable insights into your customers' behavior and preferences, such as which displays generate the most interest and which products are the most popular. Using this data can help you to make informed decisions about future marketing efforts and better tailor your displays to your target audience.
Ready to take your retail business to the next level? DOR can help you do just that. With DOR, you can collect, analyze, and interpret foot traffic data to make informed, impactful decisions for your business. Boost conversion and sales by investing in this valuable tool today!

As a retail business owner, you know how important it is to have the right tools to help you manage your sales, inventory, and customer information. And when it comes to these essential tasks, nothing is more crucial than having a reliable and efficient Point of Sale (POS) system. Whether you're a small business owner or run a large retail chain, a good POS system can make all the difference in streamlining your operations and maximizing your profits.

But with so many options on the market, how do you choose the right one for your business?

Today, we'll take you through the different types of POS systems available, from cloud-based to self-service, and break down their features and benefits. We'll also cover important considerations like pricing, support, and the potential to integrate your POS with DOR Foot Traffic Monitor. With this ultimate guide, you'll be armed with all the knowledge you need to make the best decision for your retail business. So whether you're just starting out or looking to upgrade your existing system, read on to discover the best POS system for your needs.

Cloud-Based POS Systems

Cloud-based POS systems are one of the best POS systems for retail businesses looking for a flexible, reliable, and secure solution. Imagine being able to manage your sales and inventory from anywhere, at any time, with just an internet connection. With cloud-based POS systems, like our partners over at Shopify and LightSpeed, that dream becomes a reality.

One of the biggest advantages of cloud-based POS systems is their ease of use. They're quick and easy to set up, and require little to no maintenance. Plus, they can be accessed from any device with an internet connection, making it easy to manage your business on the go. But perhaps the most impressive feature of cloud-based POS systems is their security. Your data is encrypted and stored on remote servers, meaning that even in the event of a hardware malfunction or data breach, your information is safe and secure.

Traditional POS Systems

If you're running a brick-and-mortar store, chances are you're already familiar with traditional POS systems. These tried-and-true systems consist of a computer or tablet, a cash drawer, a barcode scanner, and a receipt printer, and are designed to be used in a fixed location.

But don't let their "traditional" label fool you - these POS systems are still highly effective, offering features like inventory management, sales reporting, and customer tracking. And because they're highly customizable, you can tailor them to meet the specific needs of your business.

Of course, there are some downsides to traditional POS systems as well. They can be more expensive than cloud-based systems, and require more maintenance. Plus, since they're tied to a physical location, they don't offer the same level of flexibility as their cloud-based counterparts. If you're looking for a reliable, customizable, and secure POS solution that's built to last, traditional POS systems are still one of the best POS systems for retail businesses.

Mobile POS Systems

Looking for a POS system that can keep up with your on-the-go lifestyle? Look no further than mobile POS systems! These systems feature a tablet or smartphone connected to a card reader and receipt printer, making them the perfect solution for pop-up shops and businesses that operate in multiple locations. With mobile POS systems, you can take your business anywhere and everywhere. And the best part? They're a breeze to set up and require little maintenance, so you can spend less time fussing with technology and more time focusing on your customers.

But don't let their portability fool you – mobile POS systems are just as powerful as their traditional counterparts. Plus, they're a fraction of the cost, making them an ideal choice for budget-conscious business owners.

Self-Service POS Systems

Say goodbye to long lines and frustrated customers with the latest innovation in retail technology: self-service POS systems! These sleek touchscreen kiosks are taking the industry by storm, and for good reason. Self-service POS systems are one of the best POS systems for retail businesses looking to improve efficiency, reduce staffing costs, and increase customer satisfaction.

With self-service POS systems, customers can place their own orders and pay for their purchases, all without the need for staff intervention. This not only saves time, but it can also lead to increased order accuracy and higher customer satisfaction. Plus, by reducing the need for staff, self-service POS systems can help cut down on staffing costs and increase efficiency.

And the benefits don't stop there. Self-service POS systems are designed to be user-friendly, meaning that even technologically challenged customers can use them with ease. Plus, they can be customized to fit the unique needs of your business, with options for upselling, loyalty programs, and more.

All-in-One POS Systems

Streamline your retail business with an all-in-one POS system! These devices are becoming increasingly popular, and it's easy to see why. By combining all the features of a traditional POS system into one compact device, you can simplify your sales process and free up valuable space in your store.These devices pack all the features of a traditional POS system into one compact package, including a computer or tablet, a cash drawer, a barcode scanner, and a receipt printer. And the best part? They're incredibly easy to use and require minimal maintenance, making them perfect for busy retail businesses.

But perhaps the most appealing aspect of all-in-one POS systems is their affordability. All-in-one POS systems are a budget-friendly alternative to traditional POS systems and one of the best POS systems for retail businesses looking to simplify their sales process and free up valuable space in their store. Plus, their low-maintenance design means you can focus on running your business, not tinkering with your POS system.

Opportunities for Integrations

While there are pros and cons to all the different types of POS systems available, integrating additional solutions such as DOR Foot Traffic Monitor with any of them can help you gain a competitive edge. DOR uses advanced analytics to provide you with accurate and reliable data on customer behavior, such as dwell time, visit frequency, and peak hours. By understanding how customers move throughout your store and which areas are most frequently visited, you can optimize your store layout, improve product placement, and enhance customer engagement.

And integrating DOR with your POS system is also incredibly easy. In just a few quick clicks you can connect the two systems seamlessly, meaning that you won't have to worry about managing multiple systems and can access all the data you need in one place. By combining the power of your chosen POS system with DOR Foot Traffic Monitor, you gain a comprehensive view of your business operations and make data-driven decisions to improve your bottom line.
To learn more about DOR integration and our POS partnerships, visit our partner page.

If you're a retailer or retail store owner, you know that it's not enough to just attract customers—you want them to buy something! But how can you ensure that every customer who walks through your door leaves with a purchase? The key is increasing your customer conversion rate.

In this blog post, we'll discuss the strategies and tactics retailers can use to boost their sales by increasing their customer conversion rates. With the right tools and techniques, you can take your retail business to the next level and make sure every customer counts.

Optimize Your Store Layout

One of the most effective ways to increase your customer conversion rate is to ensure that your store layout is optimized for shopping. Make sure that the navigation around your store is easy for customers and that products are easy to locate. Make sure signage is visible and up-to-date, and make sure shelves are well-stocked and organized. Taking these steps can help increase the likelihood that customers will find what they're looking for—which will lead to more purchases!

Leverage Social Media

Another key way to boost your customer conversion rate is to take advantage of social media to engage with customers and build relationships. You can use social media to introduce new products or discounts, interact with customers, and promote your store. You can also use social media to build trust with potential customers and create a positive experience.

Track and Analyze Customer Data

Don't forget the importance of tracking and analyzing data about customer conversions. This will enable you to identify opportunities for improvement so that you can continually optimize your store layout, marketing initiatives, and customer service strategy. By doing so, you'll be better equipped to maximize your customer conversion rate - ultimately leading to more sales! A people counter (or door counter, as some call it) can be a valuable tool to collect data on customers’ shopping habits—which in terms helps retailers serve those customers better!

Learn more about the power of people counters.

Ensure Adequate Staffing

Make sure you have enough staff on hand during peak shopping hours, as well as during slower times when customers may need extra assistance. Having knowledgeable staff members who can help customers quickly find their items will go a long way towards increasing customer satisfaction—and sales.

Run Promotions and Discounts

Another way to increase customer conversion rates is through the use of promotions and discounts. Offering deals and discounts can be a great way to encourage customers to buy more from your store. For example, you could offer a discount for customers who spend over a certain amount in your store, or offer discounts on certain products or categories. This will help drive sales and boost your bottom line!

Invest in Customer Experience

Investing in customer experience should be your top priority. Make sure your staff are well-trained, friendly, and knowledgeable about the products they are selling. If your store has an online counterpart—investing in customer service initiatives like live chat and feedback surveys can foster a positive shopping experience leading to more conversions!

Keep an Eye on Industry Trends

Keeping abreast of the latest retail news and trends can help you identify new opportunities for growth. You can also use industry news as an opportunity to alert customers about new products or services that may be of interest—which could lead to increased sales.

Take Advantage of Technology

Finally, make sure you're taking advantage of technology in order to increase customer conversion rates in your retail store. If you haven't already, consider investing in programs such as loyalty or rewards programs. These programs allow customers to accumulate points with each purchase, leading them to return for additional purchases, thus increasing sales for you! You may also want to consider investing in payment processing systems such as Apple Pay or Google Wallet so that customers can pay quickly and conveniently. People counters like Dor Traffic Miner can be used to monitor foot traffic in and out of stores to obtain valuable data on customers’ shopping habits.

As you can see, there are many ways retailers can increase their customer conversion rate. By optimizing their store layout, having ample staff on hand at all times, and taking advantage of modern technology, you can boost your sales and take your retail business to the next level!  

Explore more resources to equip you and your team to succeed in-store and beyond.

As a retail store owner or manager, you know that it can be a challenge to motivate your staff. After all, they're dealing with customers day in and day out—and while it's important to deliver top-notch service, it can become monotonous. That's why it's essential for managers to find creative ways to inspire their employees. From offering incentives, to making the workplace more fun—there are countless strategies you can use to keep your team motivated and engaged. Here are some of our favorite tips and tricks for getting your retail store employees fired up!

Recognize Hard Work

Whether it's a public shout-out at an employee meeting or a more private thank-you note, acknowledging people's efforts can go a long way towards boosting motivation and making everyone feel valued. And don't forget about rewarding team achievements too—if your staff has hit a target, make sure they know how much you appreciate their accomplishments.  

Set Clear Goals

It's also important to set clear goals for your retail store employees so that they know what is expected of them. Set realistic objectives that can be realistically achieved and make sure everyone is aware of the deadlines associated with each task. Whether it’s increasing sales targets or improving customer service ratings, giving them something tangible to strive towards will help keep them on track with their tasks.

Offer Incentives

One of the best ways to motivate your team is to offer incentives. A cash bonus, a gift card, or a fun outing can give employees something extra to work towards and keep them enthusiastic about their job. You don't have to break the bank either—something as simple as an ice cream party or movie tickets can be enough to make a big difference in employee morale. By taking some time to recognize the hard work of staff members when they go above and beyond expectations, you can create a motivating atmosphere in your store.

Improve the Atmosphere

You may also want to consider rearranging the workplace environment in order to make it more inviting and enjoyable for employees. It might be as simple as adding some colorful artwork or plants, or creating comfortable seating areas for when employees are on breaks. Adding music and providing snacks in the employee lounge area can also help create an upbeat atmosphere that will keep everyone feeling energized throughout the day.

Provide Development Opportunities

Learning and development opportunities are highly motivating for employees, as it gives them the opportunity to grow professionally and build their skills. Create a learning program that is tailored to their interests and needs so that they can continue to learn new things while at work.

Encourage Team Building

Team-building activities are a great way to cultivate relationships between your staff and create a sense of unity. Taking employees out for lunch or planning a weekend away can be fun ways to build trust and show appreciation. Even something as simple as setting aside time for conversation and group games can help foster better communication, collaboration, and morale.

Encourage Feedback

Finally, keep the lines of communication open between you and your staff. Take the time to talk to your employees, listen to their ideas and opinions, and encourage them to share their thoughts with each other. Demonstrate that you genuinely care about their well-being and show them you are invested in helping them succeed. When your staff feels supported and appreciated, they will be more motivated to work hard and achieve great results.

Motivated Employees are Paramount to Retail Store Success

These are just a few of the numerous strategies you can use to motivate your retail store employees. By taking the time to recognize their hard work, create a pleasant atmosphere, and encourage feedback, you’ll be able to foster an environment that is both productive and inspiring—leading both you and your staff members on the path towards success!
Interested in unlocking more growth opportunities for your retail store business? Discover the power of data-driven insights to measure customer flow, behavior and conversion rates.

Digital twin technology has been touted as the next major advancement in asset management, with commercial and retail organizations looking to leverage this innovative technology to unlock greater business potential. But what exactly is digital twin technology? In this blog post, we’ll explore this question and how digital twin technology can help retail store owners make more efficient and cost-effective business decisions.

Understanding Digital Twin Technology

At its core, digital twin technology is a combination of sensors, software, and computer models that create a virtual representation of a physical object. The data gathered from the sensors is then used to create a virtual “twin” of the asset that can be monitored in real-time. This twin can be used for a variety of purposes, including tracking performance, predicting maintenance needs and even simulating customer experiences. By leveraging this data-driven approach, organizations are able to make more informed decisions about their assets and how best to use them.

The market for digital twin technology is expected to grow exponentially in the coming years. According to recent research, the market is expected to grow at a compound rate of 42.1% annually, from $6.5 billion in 2021 to $53 billion by 2028. This growth reflects the increasing demand for digital twin technology in retail and other industries.

The Advantages of Digital Twin Technology for Retailers

The world of retail is changing, and digital twin technology is becoming an increasingly popular tool for retailers to create a more efficient, data-driven business. Digital twins can help retailers in the following ways:

Optimizing Inventory

Digital twins allow retailers to track inventory in real-time. This helps them to understand which items are selling, when they need to restock, and which items are slow-moving. This information can help retailers adjust their ordering processes and optimize their inventory levels.

Personalized Shopping Experiences

Digital twins can also help retailers provide a better customer experience. By tracking customer interactions and preferences, retailers can tailor their product offerings to meet customer needs more effectively. Digital twins can also be used to create virtual stores that allow customers to interact with products and services in a virtual environment. This gives customers the opportunity to try out products before making a purchase, leading to better customer satisfaction and loyalty.

Improved Store Layout

With a digital twin, retailers are able to map out the ideal placement of merchandise, signage, and other elements within the store, enabling them to create a more efficient layout that maximizes customer engagement and encourages sales. Furthermore, digital twins can be used to quickly and easily update existing store layouts as needed to reflect changing trends and customer needs.

Merchandise Testing

With digital product twins, brands and retailers can create life-size virtual stores with unlimited space to test out merchandising projects. This allows them to experiment with different planograms and signage concepts, without the hassle and expense of setting up physical stores.

Creating Flexible Data-Driven Plans

One of the key benefits of digital twin technologies is their ability to provide retailers with a more complete picture of their operations. By integrating data from multiple sources, including IoT sensors, customer feedback, and social media, retailers can gain a holistic view of their business and identify potential issues before they become major problems. This allows them to take a proactive approach to managing their operations and to respond quickly and effectively to changes in the market.

Want to learn more about data-driven strategy? Check out The Retail Analytics Buyer's Guide.

Employee Training

With digital twin technology, retailers are able to create virtual replicas of their stores. These virtual replicas can be used to train employees on store processes and procedures without having to rely on costly and time-consuming onboarding processes. Employees can be trained on how to implement programs and promotions, resulting in improved knowledge retention and a decrease in overall costs.

Reduce Product Downtime

By providing insight into when components need replacing or repairs need making, digital twins enable retailers to plan for these occurrences in advance and reduce product downtime. This can help keep operations running smoothly and minimize disruption.

Potential Downsides of Digital Twin Technologies

As with any new technology, there are some considerations that must be taken into account when implementing digital twins into an organization’s business strategy. For example, while the technology can provide great savings in the long run, the upfront cost of setting up a system and maintaining it can be high. For smaller retailers, this may not be an option and even larger businesses may struggle to justify their return on investment.

Additionally, digital twins are only as good as the data that feeds them so businesses need to make sure their data is accurate and reliable if they want results from their digital twin solutions. Companies should also consider investing in periodic reviews of their analytics program so they can identify any discrepancies or problems before relying too heavily on inaccurate information from their digital twins.

Is Digital Twin Technology Right for Your Retail Business?

Overall, it is clear that digital twin technology is set to revolutionize the way commercial and retail organizations manage their assets in the near future—helping them unlock greater levels of efficiency through improved analytics and performance monitoring capabilities (and ultimately helping them save money). With this in mind, it may be the perfect time for retailers to look towards implementing this innovative technology sooner rather than later in order to stay ahead of the curve and capitalize on its numerous benefits in years to come.

Interested in more technology-forward business solutions? Discover the power of people counters to obtain valuable data on customers’ shopping habits.

“Blockchain” has become a global buzzword in recent years, thanks to the rise of various cryptocurrency platforms and coins, as well as the growing number of areas where they can be used. However, despite its popularity, many people still view blockchain as nothing more than a way to buy NFTs (non-fungible tokens)—which is a shame, as there are also numerous potential applications of blockchain for retailers. Read on to find out how using blockchain for supply chain management can improve day-to-day operations at your retailer.

Did you know that a 1% increase in your store’s conversion rate can mean a 10% increase in revenue?

Click here to discover how Dor can help you understand your foot traffic data and make more profitable business decisions.

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What is blockchain technology?

Blockchain is essentially a decentralized digital ledger of “events” or transactions. Explained in layman’s terms, the decentralized aspect refers to the fact that this information is stored on multiple computers across different networks or even geographical locations, so no one person or computer has full access to the data found on the ledger. The events recorded on the blockchain can refer to anything from production and tracking information for goods shipped from overseas to the provenance of who owned an NFT prior to its sale. Essentially, the blockchain system is there to provide a permanent record of data pertaining to whatever is being tracked.

Although blockchain technology started out in 2008 as a system for trading cryptocurrencies such as Bitcoin (and subsequent alternatives like Ethereum), savvy entrepreneurs the world over have found other excellent uses for this decentralized method of record-keeping—and the retail landscape is no exception. From logistics tracking to bankless payments, blockchain technology has plenty to offer for the retail industry.

Related: 10 Potential Benefits of Blockchain In Retail

How can blockchain improve retail supply chain management?

Permanence

Given the fact that the data found on a blockchain is stored across multiple computers, it is virtually impossible to erase any data points from a single computer, meaning the information stored on blockchain functions as a permanent record. This aspect of blockchain makes it a dream-come-true for retail supply chain managers who need to access data pertaining to past events, such as shipment dates, product pricing, or even cargo volumes from a delivery that occurred months or even years ago. The availability of accurate information on past transactions enables retail supply chain managers to handle any logistical disputes regarding prior shipments, view and analyze long-term trends, and make projections accordingly.

Transparency

Another key benefit of blockchain technology is its transparency, as all the information stored in the system is accessible to every party who is involved. This makes it incredibly difficult for any one player in a retail supply chain to go back and falsify data, as the other computers also have a record of what came before.

The transparency element of blockchain technology has benefits that are two-fold for the world of retail. First, it helps build trust among the different players across a supply chain, from the manufacturer to the warehouse and the distributor. Secondly, transparency also becomes more important for consumers, who are more invested in knowing where their goods came from and the conditions under which they were produced.

This is especially true in certain segments of the retail landscape such as organic food and drinks, where the country of origin can be a determining factor in itself for savvy customers looking to buy goods that have specific qualities or that have only traveled a certain distance before reaching the end buyer.

Security

A major concern for luxury retailers, counterfeit goods have been around for as long as anyone can remember, with great detriment to both the brands creating the original product and the customers getting duped. In fact, according to the Global Brand Counterfeiting Report 2018, the global counterfeit market was projected to reach US$1.82 trillion by 2020.

Formerly, it was much more difficult to identify counterfeit goods until it was too late—i.e. until the customer had already purchased the item and, for whatever reason, grew suspicious of its originality. Yet today, both luxury retailers and others with highly proprietary designs such as electronics manufacturers can use blockchain technology to implement advanced anti-counterfeiting measures to protect their patented designs or inventions from theft. Whether it’s luxury watches, designer handbags, the latest tech gadgets, or, yes, even NFTs, blockchain enables companies to certify their authentic goods with an immutable and tamper-proof ledger, making counterfeiting and fraud much more difficult than before.

Fast transactions with a single, fixed currency

Since blockchain technology was initially designed as a system for payments, it should come as no surprise that some retail companies using blockchain for supply chain management also choose to make and accept payments via cryptocurrencies like Bitcoin.

This has a multitude of benefits for retailers, the most important of which is that it standardizes the currency used in payments, thus eliminating the need to plan their payments around currency exchange rate fluctuations—which is especially important for retailers whose suppliers might be scattered around the globe.

Using cryptocurrency on the blockchain also frees retail store owners and their suppliers from having to deal with any of the transfer fees or delays associated with traditional banking, which eliminates unnecessary downtime that may otherwise be spent waiting for payments.

Real-time information

Last but certainly not least, blockchain technology provides instant, up-to-the-minute information about logistical transactions in the retail supply chain. Say you’re the representative for a retail brand whose products are generally shipped from overseas, and you’ve just been notified of an issue with a particular batch of products.

With the blockchain, you are able to quickly track the status and location of either all or part of your shipments, which gives you immense power in making quick decisions. If you have to recall the products, you can take the necessary steps to cancel shipment even they are in transit—thus saving you lots of time and money than if you had had to wait for the products to arrive in your country before taking action.

For real-life examples of companies that have already adopted blockchain technology in their day-to-day operations, check out our roundup of 10 Retail Companies Using Blockchain Technology.

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Whether you’ve got a single mom-and-pop store or you manage a large retailer with multiple locations, chances are you’ve had to deal with the ins and outs of recruiting and hiring staff. Finding—and keeping—talented, hardworking employees is a time-consuming process that may not always yield long-term results, or make both parties happy.

Thankfully, with the rise of blockchain technology, the retail recruitment landscape is rapidly changing, as well. Read on to learn 5 ways in which blockchain can make retail recruitment easier, faster, and more secure than ever before.

To say that the retail industry is “huge” would be an understatement. In fact, according to the National Retail Federation, retail supports 1 in 4 American jobs, directly employing around 32 million citizens in the process. With millions of employees—and an average turnover rate of around 60%, as reported by the NRF—it’s only natural that retail recruitment has become an industry of its own, with a vast number of professionals working all across the country to place the right people in the right positions.

Given the vast amount of candidate data these recruiters and HR professionals must regularly parse through, wouldn’t it make their jobs easier if this information were pre-verified and readily available? That’s precisely where blockchain technology comes in. Retail recruitment on blockchain is an innovative take on traditional recruitment practices that comes with a heap of benefits for both recruiters and prospective employees.

Related: 10 Potential Benefits of Blockchain in Retail

How blockchain retail recruitment works

So far, one of the major uses of blockchain technology in retail recruitment is through the implementation of digital CVs. Similar to traditional résumés provided by candidates, these digital CVs include personal data such as identifying information (social security numbers, passport or ID numbers, residential and work permit status, criminal records), educational and employment history, professional accomplishments (such as test scores, training or certifications), and references.

In some cases, these digital CVs can include information such as past salary and compensation data, and even personality profiles of the prospective employees. What makes these digital CVs unique—and more advanced than the traditional document filled out by the candidate—is that the information contained in them can be verified by other sources such as schools, past employers, and even organizations that provide trade-related certifications.

Another way blockchain can be integrated into retail recruitment is via smart contracts, which make the onboarding process much faster for both the recruiters and the candidates. With these contracts, new employees can instantly receive information such as access codes, logins, or work ID data—a far cry from having to wait for different departments to provide this information, as can sometimes happen in traditional onboarding processes.

Related: 10 Retail Companies Using Blockchain Technology

5 benefits of using blockchain for retail recruitment

1. Saves recruiters time

Traditionally, recruiters spend a large portion of their time attempting to verify the information on prospective employees’ résumés, whether it’s their employment or educational history, background checks, or references and referrals.

Having the personal data of prospective employees already verified and available on the blockchain saves recruiters a great deal of time and effort. Plus, in the case of educational and employment history, information stored on the blockchain may include details such as grade point averages or performance review results, providing a more in-depth look at the candidate’s past accomplishments.

2. Saves prospective employees time

Anyone who’s ever applied for multiple jobs knows how mind-numbing it can be to fill out essentially the same few forms over and over. But with a digital CV stored on the blockchain, candidates no longer have to go through the same process of verification and onboarding at each employer.

As they progress in their careers, these employees will simply have to update their digital CVs with their employment details or other career-related achievements, much like editing a traditional CV—but with the added bonus that storing such data on the blockchain makes this updated information instantly available to all prospective employers.

Another advantage of blockchain recruitment is that it also saves time for people providing references and referrals for candidates, as they won’t have to field calls from multiple companies looking to get input on a prospective employee—they can simply provide a reference one time and be done with the process.

3. Prevents prospective employees from falsifying any of their employment history

In an ideal world, candidates would not lie on their résumés, but as most recruiters know, fraudulent CVs are unfortunately all too common. When a prospective employee’s entire employment history is on the ledger, this information is stored permanently and cannot be changed at a later date, which prevents the candidate from adding any unverified information to their digital CV.

What’s more, in cases where detailed information such as past performance reviews are also stored on the blockchain, recruiters and HR professionals no longer have to rely solely on the input from the references handpicked by the candidate.

4. Keeps personal data private

Given the personal nature of information on the blockchain, it’s no wonder that data privacy is a huge concern—in fact, certain employers may even ask candidates to fill out medical questionnaires as part of the recruitment process, which may have very serious legal ramifications if said information were to be leaked.

The decentralized nature of blockchain ensures that this very personal data cannot be hacked into, which actually makes this technology a much safer alternative to most popular job sites that store similar information.

5. Provides a more holistic view of candidates

Employers that choose to include personality tests and questionnaires such as Myers-Briggs in their blockchain recruitment process can get a more comprehensive view of prospective employees, which enables recruiters to decide how well these candidates could work with existing members of a team.

The availability of personal information that would not necessarily appear on a traditional résumé could even be another factor in narrowing down a long list of candidates, thus making recruiters’ job easier and preventing prospective employees from getting stuck in an environment where they would not thrive.

Whether you’re a big fan of Valentine’s Day or you can’t stand the thought, there’s no denying that the mid-February celebration is a great opportunity for retailers looking to boost revenue. After all, why else would brands try to come up with fresh Valentine’s Day promo ideas year after year?

In fact, the U.S. spent nearly $21 billion on V-Day back in 2019, and that number is only expected to increase over time. If you’re looking to get in on the action, here are some Valentine’s Day promotion ideas for retail guaranteed to keep the love in the air.

Did you know that a 1% increase in your store’s conversion rate can mean a 10% increase in revenue?

Click here to discover how Dor can help you understand your foot traffic data and make more profitable business decisions.

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1. Set the scene

First off, to get your Valentine’s Day sale ideas to work, you have to focus on making a good first impression with customers. For brick-and-mortar stores, that means sprucing up the sales floor with seasonal décor. Some inexpensive display ideas that might do the trick include flowers, heart-shaped cutouts, chocolates, and candy—anything to set the mood for this romantic day.

2. Team up with local businesses

If you’re looking to deck out your store for V-Day without breaking the bank, another good option is to team up with a local business to offer their products at your store. For instance, if your retailer doesn’t normally offer food, you can partner up with a local bar or bakery to serve sweet treats for a limited time—after all, we all know that a way to someone’s heart goes through their stomach!

Another potential collaboration could be with your local flower shop: a partnership like this could benefit both retailers, giving the flower shop a second location to display their floral arrangements and letting you improve the look (and scent) throughout your store without spending a dime!

3. Get creative with bundles & gift baskets

Valentine’s Day is the perfect time to bundle items from your inventory that you wouldn’t necessarily sell together at other times throughout the year (like chocolate boxes and candles, for instance). Creating romance-themed sets or gift baskets out of what you already have in stock could also allow you to cross-sell traditionally slow-moving items. For grocery stores, this could mean bundling chocolates, strawberries, and flowers in a separate display area, while for clothing retailers, it could take the form of lingerie-and-perfume sets.

4. Tackle marketing from a more amorous angle

Of course, not every retailer will have a selection of products that are typically associated with romance. But even if your retailer has a decidedly unromantic theme like sporting goods, you can market a selection of your best-selling items as “gifts for your sweetheart” to help customers make the mental connection with V-Day. Creating online lookbooks or gift guides and promoting them on your social media channels is another great way to help customers view your product range in a new light and entice them to shop before they even walk into your store.

5. Host a contest or giveaway

Looking to generate some buzz around your business this February? Try running a contest or giveaway with a special prize for Valentine’s Day. Depending on the type of event you organize, you can get customers to apply in-store, via social media, or both. If you decide to go this route, it’s important to market the event well in advance and to conclude it in a timely manner so that you can ensure the gifts reach their recipient(s) by February 14.

6. Consider hosting an in-store event

Since Valentine’s Day falls on a Monday this year, savvy retailers can use that to their advantage and host a mini after-work celebration at their store. Throw in some live music, champagne, and canapes (another great opportunity to partner with local businesses), and you’ve got yourself a nice little party for busy couples looking to unwind after a long day—and possibly surprise one another with a spur-of-the-moment gift from your store.

Of course, before planning any indoor event, it’s crucial that you consider your local restrictions and take necessary precautions to safeguard against the spread of COVID. If your local weather permits, you could even consider hosting the event outdoors to minimize the risk of contact.

7. Offer free shipping & in-store pickups

If you live in an area where local COVID precautions prevent you from throwing an in-store event or drastically limit the amount of foot traffic you can expect to get at your location, consider offering free shipping for the first couple of weeks in February, leading up to Valentine’s Day. You can announce this special deal on your website and social media channels, or even take out a Facebook ad to promote it. Another hassle-free option is to let customers order online and pick up in store (or curbside) to minimize contact.

8. Show appreciation for your repeat customers

While Valentine’s Day is an excellent opportunity to attract new shoppers, it’s also a great time to show your loyal customers how much you appreciate their business. Consider doing an email marketing campaign specifically for your longtime customers by offering them either a free product or service or a promo code for discounts.

While you’re at it, don’t forget to show your employees some love, too—even if you’re not in a position to go all out and hand them a hefty bonus this soon after the holidays, you can still offer coupons, gift cards, or discounts. After all, you know how they say it’s the thought that counts.

9. Don’t forget your unattached customers

With all the focus on romantic love around Valentine’s Day, it might be hard to remember that committed couples are only a segment of the population. If you want to make sure you’re boosting store revenue and being inclusive toward all your customers, it’s a good idea to reflect that in your seasonal promos, as well.

Be sure to factor in groups who celebrate Valentine’s Day on February 13 to honor their friendships with close girlfriends, as well as single customers who prefer to dote on their pets instead of a significant other. Last but not least, be sure to include some enticing options for shoppers looking to practice self-love on this V-Day.

10. Remind everyone that sharing is caring

Another great way to honor this love-filled season is to donate a part of your proceeds to a heart-warming cause, like rescuing stray animals, aiding frontline workers, or helping members of the local community who may have been impacted by the pandemic. Whether you choose to donate proceeds from all purchases or only a select category of items will naturally depend on the financial status of your store, but whichever you choose, make sure your charity scheme is well-advertised to your customers so they’re encouraged to get involved in the good deed.

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As a new year begins, store owners across the globe are faced with the task of planning for the next 12 months in an ever-changing retail climate. Although the past two years have taught us the importance of expecting the unexpected, it helps to know the major retail trends that emerged during this time and will likely continue for all of 2022. To make sure your retailer is well-equipped to handle any challenges that may crop up along the way, read on to find out some of the top retail trends 2022 has to offer.

The main retail prediction 2022 is likely to fulfill is that many of last year’s major trends will continue, such as the need for brick-and-mortar stores to pivot toward—or at least embrace elements of—e-commerce, as well as the need to focus on offering unique in-store experiences for customers who prefer to shop offline.

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Related: Top 10 Retail Analytics and Technology Trends to Know in 2021

The dominance of online shopping

As the pandemic forced most people into their homes in 2020 and part of 2021, many consumers had to rely on e-commerce to meet everyday needs, like getting food, groceries, and other essential products delivered. This meant even customers who were previously staunch advocates of in-store shopping had to adapt to the online shopping landscape—indeed, there were 900 million more digital buyers in 2021 than there were in 2020, reflecting a 4.4% year-over-year increase, according to an article by dropshipping app Oberlo.

As the world does its best to settle into its “new normal,” the future of shopping will entail a blend of in-store and online experiences for many consumers. For brick-and-mortar stores, that means it’s more important than ever before to adopt a more holistic approach to retail that embraces online shopping, like offering in-store pickup or making it easy to shop via social media.

The prevalence of online shopping also comes with a growing expectation among consumers for free shipping and fast delivery options. While the pandemic led to shortcomings in the global supply chain—making it harder for companies to promise next-day delivery—free shipping remains an enticing offer and even a deciding factor for many buyers when it comes to making online purchases.

Sustainability is a priority for consumers

An increased focus on climate change in recent years has led consumers to become much more focused on brands’ promise of sustainability than in decades prior. In fact, as of 2020, 45% of consumers stated that they were interested in finding brands that were sustainable or environmentally responsible, according to research by Statista.

Shopping in 2022 will remain a more holistic experience than in decades prior, with customers focusing not just on a brand’s products but on other factors as well, such as the company’s carbon footprint, whether it offers fair wages and livable working conditions for its employees, as well as its social image and message.

Livestreaming on the rise

As the trend toward remote work continues to some extent in 2022—with some companies pivoting entirely to this model, while others give the option for employees to WFH part of the week—many brands have shifted their marketing efforts to meet consumers where they are: in their home, scrolling away on social media.

One of the main trends to emerge out of this is livestreaming, where both lifestyle influencers and brands themselves create video content such as unboxing videos, showroom walkthroughs, and live product demos to give shoppers more three-dimensional experience and entice them to buy. Livestreaming on social platforms looks poised to remain popular in 2022 and beyond, as it gives platform users a chance to interact with the brand or influencer through comments and likes, and provides invaluable feedback for brands looking to gauge customer sentiment.

Shift in spending behavior

Another important effect of the pandemic is the shift in customers’ spending behavior. As each new variant of the virus makes the future uncertain, shoppers these days are spending less on travel and more on items such as home improvement goods and health & wellbeing.

The latter category in particular has seen an explosion in consumer spending, encompassing everything from the billion-dollar skincare industry to popular items such as supplements, teas, oils, herbs, tinctures, and much more. Diet and lifestyle-focused goods such as vegan or gluten-free options are also on the rise, and we will likely see an increase in both their product range and availability in 2022 and beyond.

The in-store experience

Many brick-and-mortar stores had to change their store layout due to COVID, with health and safety precautions that ranged from installing visual social distancing reminders for shoppers and implementing in-store mask mandates to switching up checkout lines to minimize contact among shoppers and employees. It doesn’t seem like these measures are going anywhere soon, and they may continue to be necessary for 2022, as well.

Another way physical stores have had to alter their space is by focusing on providing unique in-store shopping experiences for customers, whether through adopting a store-within-a-store format or installing interactive displays that make it easier for customers to browse products. This trend will also continue as brick-and-mortar stores explore new and inventive ways to compete with e-commerce and get customers in the door.

Contactless payments

Although contactless payments didn’t originate during the pandemic, they certainly grew in popularity over the past two years, and they’re likely to remain the payment method of choice for customers who prefer convenience. As a result, retailers who embrace contactless payment and offer options like self-checkout will be in a great position to keep up with this trend.

AI is the future

Last but certainly not least, artificial intelligence (AI) will remain a strong trend in retail in 2022 and beyond, with many brands adopting an omnichannel shopping experience that relies on AI to refine and personalize the customer journey. Examples of this can be seen in chatbots that use machine learning or even targeted recommendations on social media—though the use of AI isn’t limited to the online experience, with even brick-and-mortar shops getting in on the craze by utilizing digital solutions like VR or AR to help customers visualize the brand’s products in their own space.

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